Londini Emporia or Londons Mercatura

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Londini Emporia,
OR
Londons Mercatura.

Expreſt in ſundry Triumphs, Pageants and
Showes, at the Inauguration of the Right Honorable
Ralph Freeman into the Maiorty of the
Famous and farre Renowned
Citty London.

AThis text has been supplied. Reason: Type not (sufficiently) inked. Evidence: The text has been supplied based on an external source. (CH)ll the Charge and Expence of the laboriouThis text has been supplied. Reason: Type not (sufficiently) inked. Evidence: The text has been supplied based on an external source. (CH)s Proiects, both
This text has been supplied. Reason: Type not (sufficiently) inked. Evidence: The text has been supplied based on an external source. (CH)by Water and Land, being the ſole vndertaking This text has been supplied. Reason: Type not (sufficiently) inked. Evidence: The text has been supplied based on an external source. (CH)of the Right
Worſhipfull Company of the Cloath-WThis text has been supplied. Reason: Type not (sufficiently) inked. Evidence: The text has been supplied based on an external source. (CH)orkers
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⎯⎯⎯Redeunt Spectacula.⎯⎯⎯
Printer’s Crest
Printed at London by Nicholas Okes, 1633.


Printer’s ornament
To the Right Ho-
nourable Ralph Freeman, Lord
Maior of this Renowned Me
-
tropolis London.
Right Honourable,
THE Triumphs and sollemnities of this Day,
are dedicated and deuoted to this your happy
Inauguration, which as Time warranteth,
ſo Cuſtome confirmeth: And herein hath
this City a Priority aboue any Metropolis in
Europe: For Rome it ſelfe when the Monar-
chy of the world was vnder her ſole Iuriſdiction, neuer receiued
her Prætor, Conſul, or Dictator with the like Pompe and Sol-
lemnity: yet it is deriued vnto you from Antiquity, and I
wiſh it may continue to all Poſterity. And Sir, for your owne
part I am not altogether vnacquainted with your Modeſty,
which would willingly haue euaded this honourable trouble, but
now you finde that the Condition of Honour is ſuch, that it
inquireth after him who regardeth it not, courteth him that
affecteth it not, and followeth him faſteſt who moſt flyeth it,
as knowing that it is not the Place which maketh the Perſon,
but the Perſon which maketh the Place truely Honourable,
which now hath inuited you to your merit, howſoeuer againſt
A2
your

The Epistle.
your minde, according to that of This text has been supplied. Reason: Smudging dating from the original print process. Evidence: The text has been supplied based on an external source. (CH)the famous Hiſtoriographer
Lyui. Decad Lib. 4. This text has been supplied. Reason: Smudging dating from the original print process. Evidence: The text has been supplied based on an external source. (CH)Gratia & honos opportuniores in-
terdum non cupientibus ſunt
.Aduiſing you withall This text has been supplied. Reason: Smudging dating from the original print process. Evidence: The text has been supplied based on an external source. (CH)to this
your high Office and Calling, to obſerue the neceſſary adiuncts
thereto belonging, namely, AffThis text has been supplied. Reason: Type not (sufficiently) inked. Evidence: The text has been supplied based on evidence internal to this text (context, etc.). (MK)ability with Authority, and
with your Sword and Power, Commiſeration and Pitty:
Neither can I wiſh you a better Preſident to imitate then your
Predeceſſor, of whom I may ſay,
Semper honos nomenque ſuum laudeſque manebunt.
Not queſtioning but that wee may ſpeake the like of your ſelfe,
and the two worthy Gentlemen the Sheriffes, your Affiſtants,
when Time ſhall ſummon you to reſigne your places to theſe
which ſhall ſucceed you: And thus I humbly take my leaue of
your Lordſhip, with this Sentence borrowed from Seneca
, Bo-
num eſt laudari, ſed præstantius eſt eſſe laudabilem.
Your Lordſhips humbly devoted,


Thomas Heyvvood.
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Printer’s Ornament
LONDONS EMPORIA,
OR
MERCATVRA.
MErcatura, i. Merchandiſe, the Greekes
call Emporia, and Emporos a Mer-
chant, the Hebrewes Meker. From
hence (it ſeemes) the Poets call
Hermes (the Sonne of Iupiter and
Maia) Mercury, making him the
God of Merchants and Merchandiſe.
The miſtery whereof hath in the an-
cient times beene held glorious, and the profeſſors there-
of illuſtrious as thoſe, by whoſe Aduenture and Induſtry
vnknowne Countries haue beene diſcouered, Friendſhip
with forreigne Princes contracted, barbarous Nations to
humane gentleneſſe and courteſie reduced, and all ſuch
vſefull commodities in forreigne Climats abounding, and in
their owne wanting, made conducible and frequent, nay,
many of them haue not beene onely the Erectors of braue
and goodly ſtructures, but the Founders of great and fa-
mous Cities: (for ſo ſayth Plutarch in Solon) Merchan-
diſe it ſelfe, according to Ariſtotle, conſiteth of three
things, Nauigation, Fœneration, and Negotiation, all which
are commendably approued, if conſiderately and conſcio-
nably vſed.
Lib. PThis text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)ol.
Eight Offices of Piety are in a Merchant required.
1. Rectitudo conſcientiœ, Vprightneſſe of Conſcience, which
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is

Londons Emporia,
is moſt acceptable to the Creator, (and therefore ought to
be more prized by the Creature) then any vaine-glorious
Title: as as ſtiled by our beſt Theologiſts, the indulgent Mo-
ther of all Vertues whatſoeuer. This text has been supplied. Reason: Smudging dating from the original print process. Evidence: The text has been supplied based on evidence internal to this text (context, etc.). (CH)2. Simulationis & diſſimu-
lationis ſecluſio
, i. A ſecluſion or ſeperation from all diſ-
ſembling or equivocation. 3. Frandem deuitare, i. To a-
bandon all fraud or deceite in bargaining, but in all Coue-
nants and Contracts to obſerue truth and irreprooueable fi-
delity. 4. Iuſtitiam exerceri, i. To exerciſe Iuſtice: which
excludeth the practice of IThis text is the corrected text. The original is u (MK)niury, Extortion, and Oppreſ-
ſion. 5. Superbiam deponere, To lay by all pride, for (as
diuine Plato ſayth) Hee who knoweth himſelfe beſt, eſteemeth
of himſelfe the leaſt:
Wee reade alſo in Socrates, that pride
is a vice which of young men ought to be carefully auoi-
ded, of old men vtterly abiured, of all men ſuſpected and
feared. 6. Beneficientia vti, i. Out of his abundance to bee
open-handed vnto all, but eſpecially vnto the poore and in-
digent. 7. Auaritiam frœnare, i. To bridle the inſatiate
deſire of getting, for the auaritious man wanteth as well
what he hath, as what he hath not: who hath great trauaile
in gathering Wealth, more danger in keeping it, much Law
in defending it, moſt torment in departing from it. 8. Solli-
citudines reſecare
, i. To renounce all care and trouble of
minde, which may hinder Diuine contemplation, but ra-
ther to fixe his thoughts vpon that Heauenly treaſure which
the Moath corrupteth not, the Fire cannot waſte, nor the
Sea wracke: All theſe things deſireable being knowne to
be eminent in your Lordſhip, was the maine inducement to
intitle this preſent Show by this apt Denomination, Londi-
ni Emporia
: Further of Merchants we reade Horace thus,
Impiger extremes currit Mercater ad Indos,
Per mare pauperiem fugiens, per ſaxa per ignes.
The Merchant to the farthest Indies flies,
Through ſeas, rockes, fires, lest Want ſhould him ſurpriſe.
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)Horat.lib I.
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)Epist. I.
Concerning

Or Mercatura.
Concerning this Company of Cloath-workers, none
hath beene more ancient, as claiming their place from the
firſt inſtitution, and though in count the laſt of Twelue,
yet euery way equall with firſt or any: the reaſons are
pregnant and briefely theſe: The Nobility of the Land are
called Pares, (that is) Peeres. For their parity and equali-
ty, as hauing preualent voyces in the high Seſſion, or Court
of Parliament. The two famous Vniuerſities are equall
Siſters: neyther can one claime priority aboue the other,
yet becauſe they cannot be named at once, thoſe of Cam
bridge
ſay, Cambridge and Oxford: Thoſe of Oxford ſay,
Oxford and Cambridge, which neither addeth nor de-
tracteth from the other: In all numbers there is a compul-
ſiue neceſſity of order, onely for for method ſake, not that we
can properly ſay, this Figure in it ſelfe is better then that,
being all of them onely helpers to make vp an Account:
ſince that all the Lord Maiors of this honourable City:
(from which of the Twelue Companies ſoeuer they be E-
lected) beare one Sword, receiue one Power, and retaine
like Authority: (There being no difference at all in place,
office, or in granting Priuiledges or Immunities &c.) I hold
them all equall without difference, or if any ſhall claime
priority or precedence aboue the reſt, let it bee conferr’d
vpon that which breedeth the beſt Magiſtrates, and of this
Company haue beene theſe after named, not of the leaſt
Eminence, as Sir William Hart, L. Maior Anno 1559. Sir
Rowland Hayward
An. 1570, who was twice L. Maior at
the leaſt. Sir Iames Howell An. 1574. Sir Edward Oſborne
An. 1583. Thomas Skinner, who dyed before hee was
Knighted, 1596. Sir Iohn Spencer An. 1594. Sir Michael
Moſeley
1599. Sir Iohn Watts 1606. And now this preſent
yeare 1633. the Right Honourable Ralph Freeman: Ney-
ther is it the leaſt honour to this right Worſhipfull Frater-
nity, that it pleaſed Royall King Iames, (of ſacred memory)
beſides

Londons Emporia,
beſides diuers others of the Nobility, to enter into the free-
dome and brother-hood of this Company.
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)The firſt Show
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on evidence internal to this text (context, etc.). (CH)by Water.
I come now to the firſt ſhow by water which is a Sea-
chariot beautified and adorned with ſhel-fiſhes of ſundry
faſhion and ſplendor, the Fabricke it ſelfe being viſible to
all, needeth not any expreſſion from me. This Chariot of
no vſuall forme or figure, is drawne by two Griffons.
(The ſupporters to the Armes of this Worſhipfull Compa-
ny: Thoſe which ride vpon theſe commixt Birds and
Beaſts bearing ſtaues with pendants falling from their tops,
in which are portray’d the Armes of the two Sheriffes now
in place: The ſpeaker is Thameſis, or the Genius of the Ri-
uer Thames, increaſed to this nauigable depth by the mee-
ting of the Tame and Iſis, he being ſeated in the front of
the Chariot with his water Nymphes clad in ſeuerall co-
lours about him, ſeemeth aſleepe, but at the approach of
the Lord Maiors Barge, he rowzeth himſelfe as being new-
ly wakend from a Dreame, and ſpeaketh as followeth.
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at this
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This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on guesswork. (CH)ging by ſun-
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on evidence internal to this text (context, etc.). (CH)dry water-
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on evidence internal to this text (context, etc.). (CH)engines.
The Speech by Water.
CAn Thameſis himſelfe ſo farre forget?
But ’tis ſo long ſince Tame and Iſis met,
That ’tis not rare; for we two are growne old,
And being Riuers, ſubject to take cold:
Forc’t with extremity of paine to grone,
As troubled with the grauell and the stone.
(Whole ſhelues are in our raines) but (Fates ſo pleaſe)
By Artists helpe we late haue got ſome eaſe.
Thankes to our Patriots: O when I looke
On you, I muſt acknowledge to a Brooke
My Riuer had beene turn’d, had not your care
Beene euer ſtudious for our beſt well-fare.
(My recollection helpe me) you are hee
That vp to Stanes downe as farre as Lee,
Are

Or Mercatura.
To Stanes
upward and
downe to
Lee, the L.
Maior com-
mandeth the
Thames.
Are my great Lord in cheife; firſt then I bow
To your Inauguration, and I now
Rowſe me in my Sea Chariot, drawne or led
by your owne Griffons: Birds, who haue the head
Of Eagles, Lyons body, wings beſide,
All Symboles of that Prætor, who ſhall guide
So great a ſtate; know further, Griffons can
Snatch from the Earth the harneſt horſe and man
To pray on them at pleaſure, theſe imply
That you muſt alwayes haue an Eagles eye
To out gaze the Sun, and keepe that Aquilant ſight
To ſee what’s wrong, and to diſtinguiſh right.
The Lyons strength and boldnes you muſt haue
(With all his pitty,) for to ſuch as craue
Or yeeld vnto him, aining themſelues dying,
Scorning to kil, he will not touch them lying:
But ſuch as striue or ſhall oppugne his lawes,
He rends and teares them with his Kingly pawes.
The wings your Griffons beare, import what ſpeede
ſhould be apply’d to ſuch as iuſtice neede:
But why ſhould I though beſt of Neptunes ſonnes
(Whoſe ſtreame almoſt by your permiſſion runnes)
Inſtruct him who can teach? ſince the laſt yeare
Till this day, neuer ran my Tides ſo cleare
As now they doe, were neuer ſo become
With Barges, Enſignes; Trumpets, Fyfe and Drum,
Me thinkes you make me yong againe to view
Old cuſtomes kept, and (in them) all things new.
Though I by name of Thameſis ame knowne
My ſtreames are yours, you welcome to your owne,
Paſſe, and returne ſafe, thus much on we build,
What’s on my Waters wanting Land ſhall yeeld.
B
THE

Londini Emporia.
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on evidence internal to this text (context, etc.). (CH)The firſt
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on evidence internal to this text (context, etc.). (CH)Show by
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on evidence internal to this text (context, etc.). (CH)Land.
THe firſt Show by Land, Preſenteth it ſelfe in Paules
Church-yard
, which is a Shepheard grazing his flocke
vpon an Hill adorned; with ſeuerall Trees, and ſundry ſorts
of Flowers, he ſitteth vpon a Dyall to which his ſheepe-
hooke is the Gnomon, (a symbole of his care and vigilancy,)
vpon the ſame plat-forme where his Sheepe are reſting in
ſeuerall poſtures, appeareth a Woolfe ready to ceaſe vpon
his prey, at whoſe preſence though his Dogge ſeeme terri-
fied and flyes for refuge to his maſter, yet he ſtands ready at
all houres with a bold ſpirit and wakefull eye, both for the
defence of his charge and offence of the comon aduerſary
the Woolfe, which reflecteth vpon the office of the Prætor
this day Inaugurated wherein is expreſt, not onely the care
he ought to haue of his flocke, but of the profit alſo which
ariſeth from the fleece, from which the miſtery of the
Cloath-Workers deriueth its Originall. Pastor or Opilio
in the Roman tongue, and in ours a Shepheard: the Hebrues
Call Roheh, from which ſome are of opinion Rex and Roy are
deriued, the Greekes call him Poimin, which properly im-
plyes Ouium paſtor or a feeder of Sheepe: to which charge
none ought to aſpire who is not lawfully called, but this
Shepheard entereth by the Dore which is the voyce of a
free election, and is not that Mercinarius paſtor of whom it
is thus ſpoken, Hee ſeeth the Woolfe comming, and leaueth
the Sheepe and flleeth, &c.
I ſhall not neede to ſwell my pa-
ges by reciting the ſundry profits and emoluments a-
riſing from this moſt neceſſary Miſtery, without which no
Common-Weale were able to ſubſiſt, nor to reckon vp in-
to how many ſeuerall Prouinces and Countries this cõmo-
dity of Cloath is tranſported and vended, nor what ſeuerall
ſorts of wares (by barter, and commerce) are in exchange
of that brought ouer into our owne Kingdome, therefore
to cut of circumſtance, I proceede to the Shepheards
Speech as followeth.
The

Or Mercatura.
The Shepheards Speech
IF a true Shepheard you deſire to ſee,
Looke this way, for hee’s embleam’d here in me:
But you graue Prætor rais’d to this high ſtate,
Hee whom as now I only perſonate
The numerous throng, which you this day behold
Are your owne Sheep, this Citty is their fold,
And by your graue deſcretion they ſhal beſt,
Know where to browze by day, by night to reſt.
As I, ſo you must on a Diall ſit
Which hath no Gnomon but my ſtaffe to it,
And ſuch your Swoord is now, your wakefull eye
Must still be ope to watch where you can ſpy
The Rauenous Woolfe to preſſe, and block the way,
Least hee on any of your Flocke ſhould prey:
Although my Dog fly from him, who hath binne
Rent with his, and feares his horrid grinne,
Yet at all houres (you ſee) I ready ſtand
With armed hart, and Sheep-hooke in my hand,
(So with your Swoord muſt you) both with an hye
Vndaunted Spirit, and with a Vigilant eye,
Least any envious thorne, or ſchratching bryer,
May race their Skinnes, or on their Fleeces tyer,
And that your charge ſo carefully be borne
They may be neuer But in Seaſon ſhorne:
Great reaſon too you haue, for by this Trade,
(Of which Great Freeman, you firſt Free were made)
The whole Land’s Cloath, no Miſtery, no Art,
Science, or Manifacture, that hath part
In Theory or Practick, but muſt all
Giue due reſpect to this in generall:
For ſince the Trade of Cloathing firſt begun,
Both from the ſcorching of the ſommers Sun,
B2
And

Londons Emporia,
And blustering North-Winds, Rich, Poore, Young and Old
Haue beene defenc’d, nor could that Fleece of Gold
Colchos ſtill boaſts, (in the’ Ancient Poets read
So vſefull prooue, or make ſo fine a threed
With ours, (low priſ’d becauſe not counted rare)
No remote Climat’s able to compare:
It is that onely MerchandiThis text is the corrected text. The original is Z (MK)ze which brings
All nouels wanting heere, euen forreigne Kings
Haue thought themſelues Rich Habited to haue worne
Such Cloath as for the commonneſſe we ſcorne,
Oh bleſſe then our increaſe, thoſe that haue been
I’th Worlds remote parts, and ſtrange Nations ſeene,
For want of Cloath find them goe naked there,
Yet men like vs, and the ſame Image beare,
Make much Sir of your great Charge, ’tis not mine,
Y’are the true Shepheard, I my place of reſigne.
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THe ſecond Show by Land, preſented in the vpper end
of Cheape-ſide, is a Ship moſt proper to the Trade of
Merchant-aduenturers: neither know I whom more aptly
to imploy as Pilot therein then Mercury, whom the Poets
feigne not onely to be Diactorus, or Internuntius betwixt
the gods and men: as alſo the Leader of the Graces, the
Inuenter of Wreſtling, the Deuiſer of Letters, the Pa-
tron of Eloquence, &c. (From whence hee hath ſundry at-
tributes and denominations conferr’d vpon him) but he is
alſo termed the god of Barter, buying, ſelling, and com-
merce in all Merchandiſe whatſoeuer.
Wee reade of two onely imployd by the gods in Embaſ-
ſie vnto men, namely, Iris and Mercury: The difference
betwixt their imployments is, that Iris (for the moſt part
commanded by Iuno, (as being her chiefe Attendant) and
neuer by the reſt of the gods, vnleſſe to fore-tell Warre,
Famine, Peſtilence, or ſome ſtrange Diſaſter: And Mercury
was

Or Mercatura.
was negotiated but in ſports, paſtimes, marriage Feaſts,
ſollemne meetings, Showes, Ouations, Triumphs, ſpec-
tacles of the like nature, and therefore more proper to this
Dayes imployment. He is figured like a young man, freſh
coloured and beardleſſe: In his right hand holding a Gol-
den Purſe, in his left a Caduzcæus, (a Rod with two Snakes
twined and internoded about it,) their Heads meeting at
the top, and their Tayles at the bottome, which the Æ-
gyptians
held to be an Embleame of Peace: and in ancient
dayes Great men imployde in the affaires of State, or for-
reigne Embaſſies, boare ſuch Staues, from whence they
were called Caducæatores: Hee weares Wings vpon his
Hat and Heeles, intimating his Celerity: and behinde him
ſtands a Cocke, denoting his Vigilancy: ſo much for the
perſon, I come now to his Speech.
Mercuries Speech
IMercury, the Patrone of all Trade,
Of Trafficke and Commerce, am this day made
A ſpeaker from the Gods: (for my quicke motion
Can ſayle as well vpon the Land as Ocean):
And who the Merchant better can aſsure,
Then Mercury, the Lord of Mercature?
Bowing This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)to
the LoThis text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)rd
MaioThis text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)r.
To you, this Day with ſtate and power indow’d,
Whoſe winged Ships all forreigne Seas have plow’d,
And mauger, ſurge, guſt, or tempestuous flawe
Diſcouered what our Pole-ſtarre neuer ſaw.
They from cold Arctos to the burning Zone
Haue waſht their keeles to find out lands vnknowne.
Croſſing the Boreal and the Auſtrall lynes,
To view the ſet and riſe of all the Signes.
To you whoſe Factors in both Indies lye,
The Eaſt and Weſt: (all parts both farre and nye,)
B3
Who

Londons Emporia,
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)Virginia,
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This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)land, the
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)Bromoo-
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)thos and
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)St. Chri-
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)stof. are
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)parts of the

This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)West-In-
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)dies.
This text has been supplied. Reason: Smudging dating from the original print process. Evidence: The text has been supplied based on guesswork. (CH)Who ſometimes vp, then downe the Volga ſteere,
To This text has been supplied. Reason: Smudging dating from the original print process. Evidence: The text has been supplied based on guesswork. (CH)know in Muſco what is cheape or deere:
And what Heſperian Tagus can affoord,
(To enrich this noble Iſland) take aboard.
There’s nothing the braue Perſian can hold rare,
But hither brought by your great Coſt and Care.
The potent Turke (although in faith aduerſe)
Is proud that he with England can commerce.
What Genoua, Luca, Florence, Naples yeeldes,
What growes, or’s found through all the Latian fields.
What is in China, Greece, or Ormous ſold,
(That Diamond worthy to be ſet in Gold.)
For Norway, Danske, France, Spaine, the Netherlands,
What’s beſt in them, comes frequent to our hands.
And for our tranſportage of ſome ſurplus ware,
(Our owne wants furniſht) what we beſt can ſpare.
No rarity for profit or for pleaſure,
But brought to vs in an abundant meaſure.
To this braue Iſle, (by Neptune moated round)
You give a Wall; not fixt on any ground,
But mouing ’tweene the Ocean and the Ayre,
Which as you build, ſo yearely you repayre.
And (though a woodden Fabricke) ſo well knit,
That ſhould inuaſiue force once menace it
With loud-voic’t Thunder, mixt with Sulpherous flame,
’Twould ſinke, or ſend them backe with feare and ſhame.
Graue Sir, This text has been supplied. Reason: Smudging dating from the original print process. Evidence: The text has been supplied based on guesswork. (CH)no other preſidant you neede
To follow now, then him whom you ſucceede:
Next on your Motto thinke: ſo happy prooue,
Let your truſt be in him that reignes aboue.
Compa-
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)nies Motto
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)My truſt
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)is in God a-
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)lone.
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)The Third
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)ſhow by
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)Land:
THe third Show by Land, is a Modell deuiſed for ſport
to humour the throng, who come rather to ſee then to
heare: And without ſome ſuch intruded Anti-maske, many
who

Or Mercatura.
who carry their eares in their eyes, will not ſticke to ſay, I
will not giue a pinne for the Show. Since therefore it con-
ſiſts onely in motion, agitation and action, and theſe (ex-
preſſed to the life) being apparently viſible to all, in vaine
ſhould I imploy a ſpeaker, where I preſuppoſe all his words
would be drown’d in noyſe and laughter, I therefore paſſe
to the fourth and laſt
The This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on evidence internal to this text (context, etc.). (CH)fourth
Show This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on evidence internal to this text (context, etc.). (CH)by
Land.
Which is a curious and neately framed Architect, beau-
ified with many proper and becomming Ornaments: bea-
ring the Title of The Bower of Bliſſe. An Embleame of that
future Happineſſe, which not onley all iuſt and vpright
Magiſtrates, but euery good man, of what condition or
quality ſoeuer in the courſe of his life, eſpecially aimeth at:
I dwell not on the deſcription thereof, I will onely illuſtrate
the purpoſe for the which it was intended: This Pageant is
adorned with foure perſons, which repreſent the foure Car-
dinall vertues, which are behoouefull vnto all who enter
into any eminent place or Office. Prudence, Temperance
Iuſtice,
and Fortitude, which are ſo concatinated amongſt
themſelues that the one cannot ſubſiſt without the other.
The firſt Prudence, Reformeth Abuſes paſt, ordreth af-
faires preſent, and fore-ſeeth dangers future: Further (as
Cicero obſerues) Iuſtice without Prudence is reſolu’d into
Cruelty, Temperance into Fury, Fortitude into Tyranny.
Next Temperance, which as Hermes ſayth, is Rich in
loſſes: Confident in perills, Prudent in aſſaults, and hap-
py in it ſelfe. As a man cannot be Temporate vnleſſe he be
Prudent, ſo none can be truely valiant vnleſſe he be Tempe.
rate, neyther can Iuſtice exiſt without Temperance-
ſince no man can be truely iuſt, who hath not his breſt free
from all purturbations.
Then Iustice (which according to Cicero) is the
badge of Vertue, the ſtaffe of Peace, the maintenance of
Honour. Moreouer, Iustice and Order are the preſeruers
of

LoThis text has been supplied. Reason: Smudging dating from the original print process. Evidence: The text has been supplied based on guesswork. (MK)ndonThis text has been supplied. Reason: Smudging dating from the original print process. Evidence: The text has been supplied based on guesswork. (MK)s Emporia,
of the Worlds peace, the iuſt Magiſtrate is in his word
Faithfull, in his thought ſincere, in his heart Vpright,
without feare of any but God and his Prince, without hate
of any but the wicked and irregular.
Laſt Fortitude, which (as Epictetus obſerues) is the com-
panion of Iustice, and neuer contendeth but in This text is the corrected text. The original is Rr (MK)Righteous
Actions, it contemneth Perill, deſpiſeth Calamities, and
conquers Death, briefely Fortitude without Prudence is
but Raſhnes, Prudence without Iuſtice is but Craftines, Iuſt-
ſtice
without Temperance but Tyrany, Temperance without
Fortitude but Folly.
Amongſt the reſt of the Perſons placed in this ſtructure,
are the three Theologicall Vertues, Faith, Hope, and
Charity, as hand-maides attending to conduct all ſuch pious
and religious Magiſtrates, the way to the cæleſtiall Bower
of Bliſſe, (of which this is but a meere repreſentation and
ſigne) who ayme at that Glorious Place, leaſt they any-
way deuiate from the true path that leadeth vnto it. I pro-
ceede to the Speech.
Prudence the Speaker.
GRaue Prætor, with your Cenſors, (Sheriffes elected,
And now in place) it is from you expected,
That hauing your Authority from Kings,
(And many hundred yeares ſince) all ſuch things
As Cuſtome (by Time ſtrengthned) hath made good,
You ſhould maintaine, withall your liuelyhood,
Which that you will performe, we doubt the leſſe.
When we conſider who’s your patroneſſe,
The Holy and bleſt Virgin, (further) this
Fabricke before you plac’t, The Bower of bliſſe.
If we to greater, leſſe things may compare
Theſe preſent, but the petty Symbols are
Of

Or Mercatura.
Of what is future; for bare Prudence here
Pent and confin’d in humane knowledge, there
Shall be reduc’t to Wifedome that’s Diuine.
Temperance (which is bare Abſtinence) ſhall ſhine
In clarity immaculate: Iuſtice, which
Oft ſwayes the Ballance ſo, that to the Rich
It moſt inclines, ſhall by an equall Scale,
(Leaning nor this, nor that way) ſo preuaile,
That Right in glorious Star-wreaths ſhalbe crown’d,
And Iniury in tenebrous Lethe drownd.
Braue Fortitude which chiefely doth ſubſiſt
In oppoſition of the Antigoniſt,
(Whether that hee the Bodies mortall ſtate
Seeke to ſupplant, or Soule inſidiate)
Shall ſtand impugnable, and thenceforth be
Fin’d and repur’d to all Eternity:
When you arriue at yon Cæleſtiall Tower,
Which aptly may be titled Freemans Bower.
The way to finde which, through theſe vertues lies
Call’d Cardinall: The ſtepps by which to riſe,
Theſe Graces ſhewe, Faith, Hope, and Loue attend you:
Who on their vnſeene wings ſhall ſoone aſcend you.
Theſe (when all Earths pompe failes) your prayers ſhall bring
Where Saints and Angels Haleluiahs ſing.
I cannot without iuſt taxation of ingratitude, omit to
ſpeake ſomething of this Worſhipfull company of the
Cloath-Workers
, at whoſe ſole charge the Tryumphs of
this day were celebrated, for the Master the Wardens and
the Committi, choſen to ſee all things accomodated for this
buſines then in motion, I cannot but much commend both
for their affabillity and courteſie, eſpecially vnto my ſelfe
being at that time to them all a meere ſtranger, who when
I read my (then vnperfect) Papers, were as able to iudge of
C
them,

Londons Emporia,
them, as attentiuely to heare them, and rather iudicially
conſidering all things, then nicely carping at any thing,
as willing to haue them furthered for his honour, to
whom they are dedicate, as carefull to ſee them performed
to their owne reputation and credit, in both which, there
was wanting in them neyther incouragement nor bounty:
and as they were vnwilling in any vaine glory to ſhew new
preſidents to ſuch that ſhould ſucceede them, ſo they were
loath out of parſimony to come ſhort of any who went be-
fore them, leſſe I could not ſpeake in modeſty, and more
I forebeare to vtter leaſt I might incurre the imputation of
flattery, I come now to the twelue celeſtiall Signes, which
may aptly be applied vnto the twelue Moneths during the
Lord Mayors gouernment.
The Speech at Night.
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)Gemini.
SLeepe may you ſoundly Sir, tomorrow prest
To a yeares trouble for this one nights rest,
In which may Starres and Planits all conſpire,
To warme you ſo by their celeſtiall Fire
Aries whoſe Gold-Fleece Greece doth ſo renowne
May both inrich you and this Glorious Towne
That Taurus in your ſtrength may ſo appeare,
You this great wieght may on your Shoulders beare:
That the two Twins the Mothers bleſt increaſe,
May in this Citty ſtill continue peace.
That Cancer who incites to hate and ſpleene
May not in your faire Gouernment be ſeene
That Leo waiting on your iudgement ſeate
May moderate his rage and ſcorching heate,
That the Celeſtiall Maide may you aduice
Virgins and Orphans ſtill to patroniThis text is the corrected text. The original is Z (MK)ze
And rather then your iuſtice heere ſhould faile,
Libra no more be ſeene with Golden ſcale
This text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)Virgo.
And

Or Mercatura.
SagittaThis text has been supplied. Reason: The facsimile photograph does not include the whole surface. Evidence: The text has been supplied based on an external source. (CH)rius
And that the Scorpions ſting may be ſo charm’d
That poore may not be wrong’d, nor innocent harm’d,
That Chirons bent bow ſo may guide your will,
You may still aime, but neuer ſhoot to kill:
And Capricorne though all things ſaid to dare
Though he haue power, yet may haue will to ſpare
That as Aquarius doth his water power
You may your goodnes on this Citty ſhower,
Piſces, the laſt of Twelue, the Feete they guide,
From Head to Foot, O may you ſo prouide.
I conclude with the excellent Artiſt Mr.Gerald Chriſmas,
whoſe worth being not to be queſtioned (as a prime Maſter
in his profeſſion,) I am of opinion that there is not any a-
bout the towne who can goe beyond him, of whom I may
boldy ſpeake, that as Art is an helpe to nature, ſo his ex-
perience is, and hath beene an extention to the tryall and
perfection of Art, therefore let euery man in his way
ſtriue to be eminent, according to that of Ouid. 2 De pont.
Artibus ingenuis quæſita eſt gloria multis.
FINIS.

Cite this page

MLA citation

Heywood, Thomas. Londini Emporia or Londons Mercatura. The Map of Early Modern London, edited by Janelle Jenstad, U of Victoria, 26 Jun. 2020, mapoflondon.uvic.ca/EMPO1.htm.

Chicago citation

Heywood, Thomas. Londini Emporia or Londons Mercatura. The Map of Early Modern London. Ed. Janelle Jenstad. Victoria: University of Victoria. Accessed June 26, 2020. https://mapoflondon.uvic.ca/EMPO1.htm.

APA citation

Heywood, T. 2020. Londini Emporia or Londons Mercatura. In J. Jenstad (Ed), The Map of Early Modern London. Victoria: University of Victoria. Retrieved from https://mapoflondon.uvic.ca/EMPO1.htm.

RIS file (for RefMan, EndNote etc.)

Provider: University of Victoria
Database: The Map of Early Modern London
Content: text/plain; charset="utf-8"

TY  - ELEC
A1  - Heywood, Thomas
ED  - Jenstad, Janelle
T1  - Londini Emporia or Londons Mercatura
T2  - The Map of Early Modern London
PY  - 2020
DA  - 2020/06/26
CY  - Victoria
PB  - University of Victoria
LA  - English
UR  - https://mapoflondon.uvic.ca/EMPO1.htm
UR  - https://mapoflondon.uvic.ca/xml/standalone/EMPO1.xml
ER  - 

RefWorks

RT Web Page
SR Electronic(1)
A1 Heywood, Thomas
A6 Jenstad, Janelle
T1 Londini Emporia or Londons Mercatura
T2 The Map of Early Modern London
WP 2020
FD 2020/06/26
RD 2020/06/26
PP Victoria
PB University of Victoria
LA English
OL English
LK https://mapoflondon.uvic.ca/EMPO1.htm

TEI citation

<bibl type="mla"><author><name ref="#HEYW1"><surname>Heywood</surname>, <forename>Thomas</forename></name></author>. <title level="m">Londini Emporia or Londons Mercatura</title>. <title level="m">The Map of Early Modern London</title>, edited by <editor><name ref="#JENS1"><forename>Janelle</forename> <surname>Jenstad</surname></name></editor>, <publisher>U of Victoria</publisher>, <date when="2020-06-26">26 Jun. 2020</date>, <ref target="https://mapoflondon.uvic.ca/EMPO1.htm">mapoflondon.uvic.ca/EMPO1.htm</ref>.</bibl>

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