I'm probably treading on Ray Siemens's territory here, but as a passionate, print-bound reader, I've been keeping an eye on Amazon's Kindle Reader. And despite the naysayers like Steve Jobs ("“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore”") this week's New York Times heralds the success of the Kindle.

It seems that Amazon.com’s Kindle is not the flop that many predicted when the e-book reader debuted last year. Citibank’s Mark Mahaney has just doubled his forecast of Kindle sales for the year to 380,000. He figures that Amazon’s sales of Kindle hardware and software will hit $1 billion by 2010.

Amazon hasn’t confirmed these numbers, but the e-commerce giant has said that of the 150,000 titles it now sells for the Kindle as well as in paper, more than 10 percent of the sales are in Kindle format.